When To Buy Your First Rolex (2023)

When To Buy Your First Rolex (1)


True story: When I first became interested in "nice" watches I had little interest in Rolex. Looking back, I think I found them a bit ordinary or too conservative looking.

My 20 year-old self perhaps saw them as being "too safe" from a design perspective and not close enough the modern, experimental designs I was attracted to at the time.

That was all true. Rolex watches are design monoliths.

Due to Rolex's impressive marketing over the years, as well as the sheer popularity of their products, they have become the archetype of the "nice watch." And everyone certainly knows about them. My younger self was simply looking for something a bit more fresh. It was not a right time to get my first Rolex.

Over the years my relationship with Rolex evolved. It is now one of admiration, appreciation, and certainly understanding.

I know what Rolex watches are good at, I know what to expect from the brand, and I certainly know how seriously other people take them. And that goes equally for new and vintage Rolex watches that attract very distinct fan.

Why People Want A Rolex

When To Buy Your First Rolex (2)

Flickr/Luca Ohman

Rolex watches are perhaps the finest mass-produced industrial timepiece on the planet. They may actually be the finest mass-produced anything. And by mass-produced I mean in terms of watch brand production volumes which for watches at the Rolex price point is most always less than one million watches per year.

Eventually, I came to approve of and even greatly desire one, then two, and later more Rolex watch models. What really changed my perception of Rolex was being able to survey the competition. My status as a watch writer and expert affords me the opportunity to handle over 1,000 watches per year. I've reviewed a lot of watches and can say for sure that Rolex does a lot of things the very best.

(Video) A Guide To Buying Your First Rolex

You also can't deny the communicative power a Rolex watch has when saying something about your status, wealth, and taste. None of it may be true, but years of work have given Rolex wearers a pretty good personality edge. Even people who think buying a Rolex is a too easy way of showing actual or apparent wealth can usually only fault the wearer and not the watch. I've come to find that a Rolex watch is infrequently a bad choice.

People tend to want buy a Rolex for one of the following main reasons: to celebrate an achievement, to own a watch that appears to hold value, to communicate a level of career or life success, to own a luxury watch that is a simple choice, or to wear a timepiece with a lot of history. Most Rolex watch models would satisfy each of these needs. No reason is better or worse, but it is interesting that most people's desire to wear a Rolex falls into one or more of these categories.

When To Buy Your First Rolex (3)

Jay Yarow

The natural next question to ask is whether these are good reasons or whether these are just marketing perpetuated ideas to sell watches. That is a very good question and I think the most simple response is that whether or not these ideas are perpetuated by marketing, they are true. Rolex watches are frequently given or purchased on special occasions. Rolex watches to tend to hold their value very well. And Rolex watches are a well-known luxury brand with a name lots of people have a positive association with. So marketing aside, they are true claims.

People have sometimes asked me if "Rolex watches are the best in the world?" Rolex is probably the most powerful luxury watch name, and their products are very well-made, these are facts. However, Rolex watches are the last timepiece some people will buy, and for others they are just a start.

Rolex tends to make simple mechanical movements and a limited variety of core designs. There is an entire universe of more complicated, more expensive, and more thoroughly designed watches. Having said that, few will claim that a Rolex doesn't belong in a well-rounded watch collection.

When Is The Right Time To Buy A Rolex?

When To Buy Your First Rolex (4)


Around the time this article was written, we on aBlogtoWatch were wrapping up a viewer poll on this exact question. Visitors to aBlogtoWatch were asked, in their opinion, what the best time to buy a Rolex watch was.

Four possible response choices were given and the results were remarkably well-distributed. About 21% said that it was best to buy a Rolex as soon as they could afford it. About 24% said the best time to get a Rolex was after sampling watches from many other brands. About 25% said it was Rolex time as soon as you've achieved a certain level of success. The rest weren't interested in Rolex watches at all.

The poll results indicated that 70% of aBlogtoWatch readers felt it was a good idea to buy a Rolex at some point. Clearly, you need to afford one first. As of now, the entry level price for the most basic new Rolex watch is about $5,000, with most pieces people want priced in the $8,000 - $12,000 range. Of course vintage or pre-owned Rolex watches can be less or actually more money.

Assuming the money is in the bank, you need to feel emotionally ready. Sound silly? Well given that people associate so many types of sentimental feelings with Rolex watches, it is actually something to consider. Let me tell you what I personally feel. Like I said earlier, Rolex watches are a monolith. The brand is like a rock-solid force that was here before I was born, and will be here after I have left.

(Video) How To Buy a Rolex: A First Time Buyer's Guide - What You Need To Know | Bob's Watches

Rolex also does not really add or subtract models with any speed or regularity. In fact, the watch models Rolex sells today, will in some highly recognizable form, be available long into the future. Rolex evolves their product collection versus changing it. That means it is as good a time to buy a new Submariner now, as it will be in 5, 10, or even 20 years. The Submariner will still be around - and it is that type of reassurance that Rolex has worked so hard to foster.

Having said that, I'd love a Rolex right now, but perhaps it would be a foolhardy decision. I am among those people who believe that the time to buy a Rolex is right after you've sampled a lot of watches, and when the right level of life success calls for it. I am just one person however. What we've done for you is collect the thoughts of our most respected fellow watch experts and writers to weigh in on this issue.

What The Experts Say

When To Buy Your First Rolex (5)

Flickr/Youssef Abdelaal

You know what we have to say on the topic of when to get your first Rolex watch, and below you'll see what other important voices think as well. It is important for you to feel that your new (or new for you) Rolex comes at the right time. Our colleagues and fellow experts offer their advice on the matter of your first Rolex watch below:

Ben Clymer of Hodinkee.com:

"I think that a vintage Rolex in particular is an excellent watch for beginning collectors for a few reasons. In fact, I would say that if one is comfortable with the brand positioning of Rolex, it is arguably the finest "first nice watch" someone can own.

The reason that I would suggest vintage early in the collecting career is A) they can be had for little money comparatively speaking, B) you get a superb, historic, and truly in-house watch from a bluechip brand, and C) it was the 1950s-70s when Rolex was really in its hey-day. In fact, I would argue that Rolex is the most important watch brand of the 20th century - their list of technical firsts is a mile long, and watches such as the 1970s Datejust (ref 1603), which very much like the modern Datejust today, can be purchased in good, original condition for $2500 (+/- depending on condition, etc).

The modern equivalent, which is very much the same watch, retails for double the price and the aging commonly found on the dial and hands give the vintage pieces a nice, elegant glow. The Datejust (or Oyster Perpetual, or Air King, etc) is a superb everyday watch that is universally appreciated and universally acceptable - whether with a t-shirt and jeans or a suit. The cases, bracelets, and movements are of exceptional build quality and I don't think there is a better buy for that kind of money.

I think a modern Rolex is a slightly different story, and the real benefit to buying new is if you want a true sport watch that can handle anything you throw at it. Sure, an old Submariner or GMT can be serviced to be completely water-proof, but they still have plastic crystals and 40 year old parts (here and there). A modern Rolex is built like a tank, and while they may not have some of the charm of some vintage pieces, they are truly exceptionally well-made watches. Though, I think they lack some of the charm of the early tritium and radium dials."

(Video) I got my first Rolex (…was it worth it??)

Michael Clerizo from the Wall Street Journal:

"I like the way the Japanese gift watches based around an occasion such as a graduation, a significant birthday, a first job or an important promotion. I think that approach should apply even if you're buying for yourself. A mechanical watch is not like buying a lamp or a computer, it is something very special so you should link purchasing one to a meaningful event in your life. Both the event and the watch will hold more meaning that way.

As mechanical watches require some care you need a sense of responsibility to own one. We all mature at different ages but many people (males and females) have the sense of responsibility by sixteen or by eighteen."

Robert-Jan Broer from the Fratellowatches.com:

"Rolex still has an "image" that it is a watch to commemorate something special. Your first job, your first child, your graduation, your wedding, and so on. I feel, that if you are buying a Rolex to celebrate something, you should always try to go for a brand new Rolex instead of a pre-owned one.

If you aren't buying a Rolex to celebrate a joyful event, but just want to buy that first good watch that will last a lifetime, you might as well take pre-owned Rolex watches into consideration. A pre-owned Rolex will certainly save you a few bucks, unless the Rolex is a sports model that is much sought-after (f.i. Submariner, Sea-Dweller, GMT-Master). Chances are quite good that the price of a pre-owned vintage Rolex equals a new Rolex watch or is even more expensive."

Jake Ehrlich from RolexMagazine.com:

"I believe the best time for someone to purchase their first Rolex is whenever they fall in love with a Rolex watch, and decide they have to have it and can't live without it. It's that simple. This happened to me 30 years ago, when I was 16 years old. There was a Rolex Authorized Dealer (AD) in Mill Valley, California I somehow wandered into when I was 16. At the time, Rolex had recently introduced the first Submariner with a synthetic sapphire crystal, which gave it a really modern look.

I fell madly in love with that watch and used to go visit it at least once a month. I became friendly with the jeweler, who must have thought I was nuts, because I would drop by just to try on the watch and stare at it like it was Sophia Loren.I remember thinking to myself, there was something magical about the Submariner. I was stunned by its super-timelessness and purposeful looking design. I remember thinking there was something very James-Bond-like about it, and I thought, if I could just get one, it would somehow make me invulnerable – like wearing a bracelet with magic powers.

At the time I did not realize that every James Bond actor had worn the Rolex Submariner as their default sport watch, but for some reason, when I would look at it on my wrist, the James Bond theme music track would start playing in my head! You know. the dun-na-na-na, na-nunna, dun-na-nunn-na...

One day, when I was still 16, I went to go visit the Rolex Submariner again, and the jeweler said "Hi Jake! Coming to visit your best friend again?", to which I said "Yes." Then he said, "Why don't you just buy the watch, so you don't have to come in here and stare at it on your wrist?" I remember asking the AD every imaginable question about the Submariner, and I remember being frustrated that I could not just buy it since the watch retailed for just over $1000 at the time, which was a lot of money, particularly for a 16-year-old.

(Video) How to Buy Your First Rolex - A Gentleman's Buying Guide

I thanked the AD, and he said "See you soon!", to which I responded "Yes you will. I will be back before you close the store this evening to pickup the watch." He smiled and had this kind of confused look on his face. Somehow, I came up with the $1000, and showed up several minutes before the AD closed and bought the Rolex Submariner.

The AD sized it for my wrist, and I could not stop staring at the watch. I remember I went home and laid in bed for hours staring at the timeless beauty of the design, and when I turned the lights off, I would get way under the covers and completely cover myself in blankets so no ambient light was visible, and I would just stare at the beautiful lumed dial, and I would stare at the second hand as it moved ever so precisely around the dial in big circles. So my answer is, you should buy what you want or in my case had to buy, whenever you can afford it."

Paul Altieri from Bobswatches.com:

"A good time to buy your first Rolex watch is when you have enough discretionary income to where you can afford the model you want. Our average Rolex buyer is 40 to 45 years old but we have recently experienced a 15% increase in younger buyers in their mid to late twenties.

But they all share the same love and appreciation for what it means to own and wear a Rolex. And while some are celebrating a momentous occasion like a college graduation, the vast majority are just buying the watch for themselves because they want it!For those looking to find the best deals: buy soon after a major holiday like Christmas or Fathers Day where it is sometimes possible to find a small percentage discount. But don’t expect to find bargain basement close-outs. Not on a Rolex.

Advantage of buying a pre-owned Rolex? A pre-owned Rolex watch, unlike a new one, will not depreciate in value soon after it is purchased. While buying a new Rolex is akin to buying a new car: they will both depreciate in value substantially after they are purchased. By buying a pre-owned watch you have essentially eliminated this retail markup devaluation making it possible to someday sell your Rolex for more than you paid."

Frank Geelen from Monochrome.nl:

"Buying a first Rolex is something monumental and it makes sense to do this for a memorable occasion. This can be either a celebration (high school diploma, university graduation, promotion at work, wedding) or something for remembrance (using an inheritance for instance)."

James Stacey from aBlogtoWatch:

(Video) Buying Your First Rolex (Step-by-step Guide)

"7/10 Rolex buyers are buying exclusively for the name and do so whenever they have the cash to afford an 8K+ watch (as Paul said). If you consider yourself a watch nerd type, you may be buying a Rolex (and a specific model at that) for a variety of reasons. Rolex has a sport watch tied to the history of many manly pursuits (Sub = diving, daytona = racing, explorer/II = exploration, GMT Master = pilots, gold date just = dictator/mafioso/cocaine cowboys)."

NOW WATCH: 3 Watches You Should Wear If You Want To Impress People


How much should I spend on my first Rolex? ›

Clearly, you need to afford one first. As of now, the entry level price for the most basic new Rolex watch is about $5,000, with most pieces people want priced in the $8,000 – $12,000 range. Of course, vintage or pre-owned examples can be less or actually more money.

How long do you have to wait to get a Rolex? ›

They will put you on a 2-4 year waitlist, (sometimes longer,) due to their lack of inventory. During that 2-4 year waitlist, Rolex will have more than one price increase, and by the time the watch is finally available to you, you will be paying the current market price...

Which Rolex model to buy first? ›

If you're getting your first Rolex, you can't go wrong with a classic sports watch. In this case, a Submariner, Datejust, Daytona, GMT Master, or even a Sea-Dweller. Some Rolex collections like the GMT Master, Submariner, and Datejust are classics.

What is the average income of a Rolex owner? ›

In 2018, 17.78 of respondents who came from a household where the average monthly net income was between 9,000 and 10,000 U.S. dollars stated that they own Rolex watches.
Share of Americans who own Rolex watches in 2018, by income.
CharacteristicShare of respondents
8 more rows
Feb 23, 2022

What justifies the price of a Rolex? ›

Thanks to their historic significance, precise manufacturing process, and quality materials, most members of the watch world agree the high price tag associated with Rolex models to be justified. Today, Rolex watches hold a significant place in pop culture as symbols of beauty, wealth, and luxury.

How much is the most basic Rolex? ›

How much is the cheapest Rolex? The cheapest Rolex for women is the Oyster Perpetual Reference 276200 that costs $5,300 MSRP. For the men is the Oyster Perpetual Reference 126000 at $5,800 MSRP.

How do you beat the Rolex waiting list? ›

How to beat the Rolex waiting list (2022) - 10 tips
  1. Dress smart when visiting the Rolex authorised dealer.
  2. Be personable and nice with the Rolex authorised dealer.
  3. Build a genuine relationship with the Rolex authorised dealer.
  4. Be knowledgable about Rolex.
  5. Go into the Rolex authorised dealer wearing a Rolex.

Why is it so hard to buy a Rolex right now? ›

Why are Rolexes So Hard to Find? Rolex watches are a hot commodity because of their scarcity. The lack of supply is emphasized by supply chain shortages seen across many industries due to the COVID-19 pandemic.

What is the hardest Rolex to get from ad? ›

The Daytona is very expensive because it's been one of the most difficult watches to get at Rolex for years.

What is the most popular Rolex size? ›

36mm Rolex watches

While there are also 39 and 38mm sizes of watch, one of the most popular sizes is the 36mm and as we meniotned previously, it's now considered a unisex style size.

What kind of Rolex appreciates the most? ›

As a general rule, steel Rolex sports watches reliably hold or appreciate in value. This includes, in particular, the GMT-Master II with its famous two-coloured bezel, the Cosmograph Daytona, and the ever-popular Submariner 16610.

Which Rolex goes up in value the most? ›

Of all these top models, which Rolex holds its value the best? Many experts agree that the Submariner 16610 takes top marks in this category. And, despite the fact that gold prices often increase, the steel Submariner seems to be the most popular simply because of its timeless appearance and its durable reliability.

What type of person owns a Rolex? ›

Rolex is arguably the most prestigious watch brand in the world, and it boasts a formidable selection of legendary men amongst its wearers. From sportsmen, to film stars, to political figures, many of the world's most famous men have been Rolex admirers.

Is it easy to sell a Rolex? ›

Rolex watches are one of the best pre-owned products to sell. Most other items that are pre-owned diminish in value. Rolex watches, on the other hand, maintain their value quite well or can even appreciate in value since they are one-of-a-kind luxury goods. You will need to be smart about selling your Rolex watch.

What is the salary at Rolex? ›

Average annual salary in Rolex is INR 7.5 lakhs . Salary estimates are based on 25 Rolex latest salaries received from various employees of Rolex.

How long does a Rolex last? ›

It is recommended to service your Rolex approximately every 10 years depending on the model and real-life usage.

Why do Rolex cost more than MSRP? ›

The short answer: because of the large gap between supply and demand. If you're reading this, you're probably aware of the infamous Rolex waiting list – there simply aren't enough new Rolex watches for sale in the primary market to keep up with demand.

Can Rolex prices be negotiated? ›

First, it depends on where you are purchasing from. An authored dealer has more incentive to sell at MSRP than others. Second, there is typically a lot more negotiation available on pre-owned than new. In some instances, there could be a premium over the new price because of limited availability.

Do you wear your Rolex everyday? ›

Rolex is a tool watch. That is how they made their name. It is totally appropriate to wear it every day, or as often as you wish. It is meant to stand up to everyday use.

Is Rolex price dropping? ›

To demonstrate this drop in prices, indexes of the financial performance of watches on the secondary market by WatchCharts show that popular models like the Rolex Daytona have fallen by about 23 percent from its highest in March 2022.

What is the simplest Rolex? ›

The simplest of the bunch, the Oyster Perpetual model is a three-handed Rolex watch that is both water-resistant and automatic. Rolex originally offered the Oyster Perpetual in a range of materials including steel, gold, and two-tone, but today, they are only made in stainless steel.

How long does it take to special order a Rolex? ›

Waitlists on the Rolex Day Date is long and one can expect to wait 6-36 months. Expect to have a strong relationship and excellent purchase history to receive this watch from an authorized dealer.

How do I watch my Rolex in 24 hours? ›

The 61st annual Rolex 24 at Daytona will be streamed across the NBC Sports App, NBCSports.com and Peacock, which will have coverage of the event from flag to flag.

Do you have to be on a waiting list to buy a Rolex? ›

Probably. If you happen to want a less desirable watch that an AD just happens to have on hand and unallocated when you walk in, you might get lucky. That said, there is a waiting list for most Rolex watches, whether it's one month or five years.

Is it worth buying a Rolex now? ›

Rolex watches as an investment

Rolex watches can make for a good investment, as most watches do lose value over time, but Rolex, not so much. Depending on the watch that you choose, Rolex watches can even increase value over time, depending on elements like exclusivity and design.

Why Rolex stores are empty? ›

Rolex has said, officially, that the shortage is purely due to unprecedented demand.

Which Rolex models are hard to get? ›

Only some Rolex watches are scarce

Rolex steel sport (or "Professional") watches are the most visible examples — think Submariners, GMT Master IIs, Explorers and, of course, Daytonas. But even some Rolex Oyster Perpetuals are hard to get and selling for way above retail.

What is the poor mans Rolex? ›

118. In April of this year, I asked myself if the Tudor Black Bay Pro was a sort of “poor man's Rolex,” exactly as Hans Wilsdorf once intended. Wilsdorf created Tudor as a watch brand that would offer Rolex quality and service at a lower price point — more affordable timepieces that would appeal to a larger audience.

What are the least desirable Rolex models? ›

Rolex Milgauss: The least popular Rolex? Watch fans have been speculating about the discontinuation of the Rolex Milgauss for two years now, but there it is, in the Rolex catalog. I'm honestly surprised it's still around because the Milgauss is probably the least popular Rolex model in its current form.

Are Rolex Overhyped? ›

That said, depending on which model you want, be prepared to pay up to 4 times the retail value of that Rolex sports watch. So, with the above said, the definition does mean that Rolex is overrated, as the watch is worth more on the second-hand market (due to demand) than it is when its bought new.

Should Rolex be tight or loose? ›

In the case of a tight wear, it's the constant pressure on the bracelet. Rolex recommends you have it loose enough to move it slightly on the wrist but tight enough that it can't be spun around or even brought completely off center.

What size Rolex should a man get? ›

Most men interested in a Rolex will fall between the 36 mm and 41 mm case size. If you have really small or slim wrists, a 34 mm size may be right for you. Again, if you have a big wrist, 41 is the max I would suggest you go with.

What size Rolex should a man wear? ›

6 inch wrist – Small to medium diameter cases around 34-38mm. 7 to 7.5 inch wrist – Considered average mens wrist size. 38-42mm range will fit best. 8 inch and larger – Considered a large wrist size.

Which Rolex is for everyday? ›

Rolex Oyster Perpetual 39

It takes the best of Rolex design – the Oyster case, the Oyster bracelet and the classic dial – and pares them back to basics, making it well suited for any occasion. You can wear this to the office, to a weekend hike, and even to a formal occasion, and it will look right at home.

What brands are better than Rolex? ›

However, prices for other models, such as the Rolex GMT-Master II and the Explorer II, have also increased quite significantly.
5 Watches That Are Better (And Cheaper) Than the Rolex Explorer
  • Omega Seamaster Aqua Terra 150M. ...
  • Tudor Black Bay. ...
  • NOMOS Glashütte Club Campus neomatik. ...
  • Grand Seiko SBGR317. ...
  • Seiko Prospex SPB155J1.
Jan 18, 2022

Will Rolex prices go up in 2023? ›

If we were to look at prices from 2020 to 2023, we'd find an average price increase of approximately 20%. Of course, the individual price rises on a specific model could vary significantly within that but the overall story is clear, Rolexes are getting more expensive and they look set to continue to do so.

How much should I pay for a Rolex Submariner? ›

But how much can you get for a used Rolex Submariner? Generally speaking, prices for pre-owned Submariner watches in today's market range from $10,000 to $15,000 for steel models, $13,000 to $19,000 for two-tone models, and $36,000 to $44,000 for gold models.

How many Rolex are made a year? ›

1.05 million pieces

Is Oyster Perpetual worth it? ›

At about half the price of the Rolex Cosmograph Daytona and around $1,000-$2,000 less than the Rolex GMT-Master and Submariner, the Oyster Perpetual is an excellent entry to the Rolex brand. This doesn't mean however, that it's anything less than stellar watchmaking.

Is Rolex a status symbol? ›

Any Rolex watch, from the relatively no-frills Datejust to the sporty Daytona, is a status symbol. But there's one model in the brand's catalogue that stands apart as a true signifier of wealth, power and prestige.

Should I shower with my Rolex? ›

All you have to do after diving or a day at the beach is simply to rinse your watch with fresh water to remove any salt and sand deposits: wearing your watch while showering at the end of the day should do the trick. The Oyster case of your Rolex protects it from water and makes it completely dustproof and waterproof.

What does owning a Rolex say about you? ›

People who wear a Rolex are usually keen on details. If at one time or another you have found yourself staring at a Rolex wearer and noticing there is something bold and brilliant about him or her, it is probably because they are quite unique in a handful of ways.

Is it smart to invest in a Rolex? ›

The simple answer is yes. The more complex answer is it depends on the specific model, purchase price, condition of the watch, and the current market conditions. Even in a down market, Rolexes tend to rein supreme as far as investable commodities go.

Who buys Rolex watches? ›

Sotheby's, the best place to sell your Rolex, has watch sales throughout the year that are held online and in multiple selling locations, including Hong Kong, London, Geneva and New York.

Is it hard to sell a Rolex without papers? ›

Having the original paperwork for your Rolex is the easiest way to verify its authenticity, making the sales process straightforward. However, without this documentation setting is more challenging and finding an ultimately reliable buyer is more difficult.

Should I wear my Rolex to a job interview? ›

If you're attending an interview and you already own a Rolex, for example, one individual on the forum suggested that you're probably best-off putting it on. “Wear your Rolex on your interviews. It would be way more uncomfortable if they didn't see it until after you started a new position,” he said.

How much does a salesman at Rolex make? ›

How much does a Sales Professional make at Rolex in the United States? Average Rolex Sales Professional hourly pay in the United States is approximately $20.26, which is 40% above the national average.

Is it worth buying a Rolex as an investment? ›

Are Rolex Watches a Good Investment? Generally, Rolex watches do hold their value better than many other brands of luxury watches.

Can you buy a Rolex First time? ›

November 12, 2020. A Rolex is an iconic timepiece, worn by many and a symbol of success. Buying a Rolex should be an occasion, but buying your first Rolex should be even more so. As it's your very first, you want it to be just right, something to remember for the rest of your life.

How much is the cheapest Rolex you can buy? ›

What's the cheapest Rolex? Prices can vary, but generally speaking the cheapest Rolex watch is the Rolex Oyster Perpetual, which has a starting price of around $5,000 if you're buying new, but can sometimes be found for cheaper if you don't mind buying a used model on the pre-owned market.

How do I buy first hand Rolex? ›

  1. Step 1: Ask Yourself Three Key Questions. ...
  2. Step 2: Choose New, Pre-Owned or Vintage. ...
  3. Step 3: Choose Your Watch Details. ...
  4. Step 4: Choose the Right Model of Rolex. ...
  5. Step 5: Do Your Research, But Don't Go Down the Rabbit Hole. ...
  6. Step 6: Go to a Physical Store. ...
  7. Step 7: Buy from a Reputable Dealer.
Oct 3, 2019

What Rolex appreciates the most? ›

Of all these top models, which Rolex holds its value the best? Many experts agree that the Submariner 16610 takes top marks in this category. And, despite the fact that gold prices often increase, the steel Submariner seems to be the most popular simply because of its timeless appearance and its durable reliability.

Is Rolex losing value? ›

The most popular Rolex models saw their prices falling 21% since the peak last April. For Patek Philippe, prices of the most popular references plunged 19%.

Do Rolexes ever go down in value? ›

Prices came down in Q3 2022 compared to the previous quarter

The watches that came down the most in price were often also those that appreciated the most in recent years. The Rolex Daytona 116500LN is the example given in the report. At its peak, this reference changed hands for $47,400. In Q3 2022, it was at $32,600.

How do I skip my Rolex waiting list? ›

The 10 ways you can beat the Rolex waiting list include
  1. Dress smart when visiting the Rolex authorised dealer.
  2. Be personable and nice with the Rolex authorised dealer.
  3. Build a genuine relationship with the Rolex authorised dealer.
  4. Be knowledgable about Rolex.
  5. Go into the Rolex authorised dealer wearing a Rolex.

Why is it so hard to buy a new Rolex? ›

Why are Rolexes So Hard to Find? Rolex watches are a hot commodity because of their scarcity. The lack of supply is emphasized by supply chain shortages seen across many industries due to the COVID-19 pandemic.

Is it cheaper to buy a new or used Rolex? ›

Compared to many other watch brands, Rolex watches tend to retain a lot of their value even after use. Nevertheless, the price of a used Rolex is significantly cheaper than buying brand new, which allows more people to afford a Rolex and buy a more extravagant watch rather than an entry-level model.

Are Rolex over priced? ›

That said, depending on which model you want, be prepared to pay up to 4 times the retail value of that Rolex sports watch. So, with the above said, the definition does mean that Rolex is overrated, as the watch is worth more on the second-hand market (due to demand) than it is when its bought new.

What does a Rolex say about you? ›

People who wear a Rolex are usually keen on details. If at one time or another you have found yourself staring at a Rolex wearer and noticing there is something bold and brilliant about him or her, it is probably because they are quite unique in a handful of ways.

What is the best Rolex to buy for investment? ›

The Top 5 Rolex Watches To Invest In For 2023
  • Rolex GMT-Master II Ref. 16710. Last year, I closed out my list of potential good investments with the famous Rolex GMT-Master ref. ...
  • Rolex Submariner Ref. 16610. ...
  • Rolex Datejust Ref. 16234. ...
  • Rolex Explorer II Ref. 16570. ...
  • Rolex Explorer II Ref. 1655.
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